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PHX Reporter

Sunday, December 22, 2024

Banner Health appoints new SVP for marketing

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Peter S Fine President and CEO of Phoenix | Official website

Peter S Fine President and CEO of Phoenix | Official website

PHOENIX (June 21, 2024) — Don Stanziano, MHA, is joining Banner Health as senior vice president for marketing, brand and public relations. His responsibilities include shaping and elevating Banner’s brand, enhancing its digital engagement with consumers, and guiding external communications.

“Don will be a tremendous addition to Banner,” said Scott Nordlund, EVP, chief strategy and growth officer for Banner Health. “He is a highly accomplished leader in health system marketing and communications and brings a track record of success across the spectrum – from communicating how an organization is executing against its mission to enhancing the digital touchpoints that today’s consumers expect.”

Stanziano has been the chief marketing and communications officer for Geisinger, consistently ranked among the nation’s leading integrated delivery systems where he has had responsibility for marketing and communications across its hospitals, clinics, health plan and schools of medicine, nursing and other health professions. Prior to that, he spent 16 years at Scripps Health in San Diego where he served eight years as the vice president of marketing and communications.

“Health care is changing, but at its core it is still about making people’s lives better,” said Stanziano. “I look forward to the opportunity to tell Banner’s impressive story of clinical excellence and innovation nationally and across all of the communities it serves.”

His many professional awards and recognitions include most recently being named one of Becker’s Healthcare’s hospital and health system chief marketing officers to know.

Stanziano holds a master’s in health care administration from Ohio University and a bachelor’s degree in journalism from Bowling Green State University.

Banner Health ($14.1 billion, AA-) is one of the largest secular mission-driven nonprofit healthcare systems in the country, providing more than $760 million in community benefits in 2023. Banner's dedicated team of more than 55,000 people provides services in six states. In addition to 33 acute-care hospitals and three rehab hospitals, Banner delivers academic medicine through Banner – University Medicine in partnership with the University of Arizona, training more than 1,100 residents and fellows each year. Banner's destination programs provide disease prevention to quaternary care levels including heart transplantation services through Banner Heart Care Services; leading-edge interventions through Banner Brain & Spine centers; internationally recognized research through Banner Alzheimer’s Institute; comprehensive care through clinically integrated services such as Banner Plans & Network covering over 1.2 million lives; thousands of employed physicians; outpatient surgery centers; urgent care locations; home care; hospice services; retail/specialty pharmacies; imaging centers; physical therapy/rehabilitation; behavioral health services; research division; and Banner MD Anderson Cancer Center in partnership with MD Anderson Cancer Center. Headquartered in Arizona, Banner Health also has locations in California, Colorado, Nebraska, Nevada, and Wyoming.

For more information visit bannerhealth.com.

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