PHX Reporter

The Arizona Cardinals are introducing a new feature at State Farm Stadium known as "Casa Roja at the Fifty." This initiative is in partnership with renowned restaurateur and hotelier Sam Fox, who brings his expertise in hospitality to the venue.

Casa Roja at the Fifty is designed to enhance the gameday experience with an exclusive offering for a select group of ticket holders. Positioned beneath the stadium’s east side near the 50-yard line, the venue offers access via 500 premium seats at midfield.

Guests descending into Casa Roja will find an urban yet sophisticated environment, marked by a center bar, signature cocktails, wines, and beers. Culinary stations provide an all-inclusive menu reflecting Fox's culinary style, allowing patrons to dine before returning to their seats for the game.

The concept and design, executed by Fox and his team from The Global Ambassador Hotel in Phoenix and The Twelve Thirty Club in Nashville, focuses on delivering a unique premium sports entertainment experience.

Jeremy Walls, the Cardinals Chief Operating Officer, explained the club's intentions, stating, "As an organization, we're striving to make forward progress in every aspect of our operation and that certainly includes at State Farm Stadium on game days." He emphasized the organization's commitment to offering a range of fan experiences, including affordable pricing and more elevated options.

Sam Fox expressed enthusiasm for the collaboration, saying, "We're creating something truly special with Casa Roja at the Fifty that goes beyond what fans expect at a sporting venue."

Casa Roja at the Fifty also provides benefits like reserved parking, year-round premium perks, and priority access to events at the stadium. The initiative underscores the Cardinals’ dedication to innovating and improving fan experiences, aligning with other premium additions such as the Morgan Athletic Club and revamped concessions.

In terms of ticket sales, the Cardinals are experiencing unprecedented success, with over 7,000 new season tickets sold in 2025, positioning them as a leader in the NFL. Their season ticket renewal rate of over 90% marks a significant milestone.

Sam Fox’s involvement brings a wealth of experience. He has a history of over 170 restaurant openings and numerous James Beard Award nominations, showcasing his skill in creating immersive and high-quality dining ventures. Casa Roja at the Fifty is his second project with the Cardinals, furthering their established partnership.

For more details on these exclusive experiences, visit the Cardinals’ official website.