Rookies Jeremiyah Love and Carson Beck put on Arizona Cardinals uniforms for the first time during the NFL Players Association Rookie Premiere, according to a May 16 announcement. The event took place in Los Angeles and featured 42 rookies, mainly offensive skill players.
The annual NFLPA Rookie Premiere serves as an introduction for new players to the business side of professional football. It includes autograph signings, trading card photoshoots, and seminars about licensing, personal brand development, and long-term income opportunities. Both Love and Beck were invited after being selected by the Cardinals in this year’s draft—Love in the first round and Beck in the third.
During the event, participants had their photos taken in team uniforms. According to organizers, it is considered “the first organized entry point into the business of professional football where player identity, content, and commercial opportunity begin to scale.” The trip also provides information that could benefit players like Love as they begin their professional careers.
The Arizona Cardinals are a professional football team based in Glendale that serves the greater Phoenix area. They compete in the NFC West division and are recognized as the oldest continuously operating professional football franchise in the United States. The team captured an NFC championship in 2008 according to the official website.
As Love and Beck prepare for their first practice against an NFL defense when organized team activities begin Monday, observers will be watching how these rookies adjust from college football to life with one of pro football’s most historic franchises.
