A new law in Arizona aims to protect children from inappropriate advertisements on digital apps targeted at young users. House Bill 2195, introduced by House Majority Whip Julie Willoughby, has been signed into law after gaining bipartisan support in both legislative chambers. The legislation mandates that app platforms prevent ads featuring violence, explicit language, sexual content, or drugs and alcohol from appearing in applications directed at children.
“As a mom and a legislator, I know how easily harmful content slips into apps that claim to be kid-friendly,” said Representative Willoughby. “Parents should be able to trust that their children won’t be bombarded with adult-themed ads. This law compels Big Tech to clean it up or face serious penalties.”
The law requires apps designed for children aged 11 and under to take significant measures to block mature advertising. Companies failing to comply could incur civil penalties of up to $100,000 per violation, with enforcement managed by the Arizona Attorney General’s office. The law will come into effect on January 1, 2026.
HB2195 is part of the House Republican Majority Plan focused on enhancing public safety and safeguarding parental rights. It seeks to increase transparency and accountability among digital platforms frequently used by children.
Julie Willoughby represents Legislative District 13 in Chandler, Gilbert, and Sun Lakes as a Republican member of the Arizona House of Representatives. She also holds the position of House Majority Whip.
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