America’s Tire announced on Mar. 19 a new three-year partnership with the Philadelphia Union, naming the company as the official tire retailer of the soccer club. The agreement includes prominent branding at Subaru Park and visible signage during home games, as well as digital and social content collaborations with Union players.
The partnership aims to promote road safety awareness among fans and support local communities. Tom Williams, director of experience at America’s Tire, said, “As America’s Tire continues to expand its presence in the Northeast, our goal is to exceed customer expectations by ensuring consistent and reliable support in every interaction.” Charlie Slonaker, chief revenue officer of Philadelphia Union, said, “We are pleased to welcome America’s Tire as a partner of Philadelphia Union. Through this partnership, we share a commitment to helping keep our communities safe by raising awareness about tire safety and road readiness among our fans.”
America’s Tire opened its first locations in Philadelphia in 2024 and currently operates three stores in the area, including one in Burlington, New Jersey. The company also serves as the official tire retailer for Major League Soccer (MLS) during its 31st season, including events such as the MLS All-Star Game and MLS Cup.
In addition to serving customers online or in-store with tires, wheels, and wiper blades, America’s Tire provides expert teams for tire safety checks and installation needs across 20 MLS markets nationwide. Stores near Philadelphia Union include locations in Exton and Whitehall, Pennsylvania, as well as Burlington.
Founded in 1960 by Bruce T. Halle, America’s Tire operates more than 1,250 stores across 40 states under both Discount Tire and America’s Tire brands. The company is also known for its patented Treadwell online recommendation tool that uses decades of data to suggest suitable tires for individual drivers’ needs.
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